ONE WEEK. 12 CITIES. UNLIMITED CONNECTIONS.

San Francisco, October 22
New York, October 24

Chicago, October 23
Atlanta, October 25

October 23, Minneapolis, Dallas, Los Angeles
October 24, Seattle, Portland, Austin
October 25, Detroit, Vegas

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A week-long series of events designed to connect, inspire and acknowledge women in event marketing.

AIRBNB
EXCURSIONS

Trips and excursions get you out of the office and into industry networking activities.

EDUCATIONAL
SEMINARS

Seminars featuring brand-side panelists, authors and professional development experts.

TRENDWATCH
WORKSHOPS

Afternoon conversations about emerging trends, professional development and top case studies.

NETWORKING
MEET-UPS

Peer-to-peer receptions and meet-ups designed to connect you with colleagues in the industry.

SUPPER
CLUBS

Networking dinners that create connections and spark discussions after the sun goes down.

2018 Presenting Partner

2018 SUPPORTING PARTNERS

2018 SPONSORSHIP OPPORTUNITIES

2018 SPEAKERS INCLUDE

2018 AGENDA

Full-Day Experiences

SAN FRANCISCO, OCTOBER 22

One of this year’s Women in Events Week signature cities features full-day activities, from sunrise through sunset. Review the day’s agenda below—and remember, you can sign up for some or all of the activities using our à la carte sign-up options.

MORNING. AIRBNB EXCURSIONS.
Five star-rated Airbnb excursions get you out of the office and into industry networking activities. Choose from the below. (Cost: $80)

9:30 AM-Noon. Hidden Stairways of SF Urban Hike. Though only a few miles in length, this gorgeous urban hike of hidden stairways in Golden Gate Heights is as breathtaking as it is a wonderful workout. See vistas that most San Franciscans don’t even know exist, all the while discovering beautiful neighborhoods that tourists rarely see. Starts at St. Anne Church (850 Judah) and ends at 9th and Judah.

9:30 AM-Noon. Tea Adventure & Tea Making. The perfect networking excursion for tea lovers features tastings, talks and a design-your-own-tea experience. We’ll try teas from around the world, talk about the emerging tea movement and learn the nuances of great tea and living the “tea lifestyle.” You’ll visit local tea purveyors, sample truffles with tea at one of the area’s leading chocolatiers and mix up your own blend of tea. Tour starts at: Jade Chocolates, 4207 Geary Blvd.

9:30 AM-Noon. Photograph SF’s Hidden Gems. A morning photo workshop taking you to unknown settings most San Franciscans never see. Using your camera or smartphone, network as you learn composition strategies and mechanics of great camera/phone photography. Renowned photographer Jerry Downs will help develop your signature style as you shoot portfolio-worthy images such as street portraiture, landscapes, waterscapes, architecture and interiors. Tour departs from Dewey Monument (center of Union Square, actual address is 333 Post Street.)

1:00-5:30 PM. WOMEN IN EVENTS SEMINAR AT THE MARKER
(501 Geary Street)
A half-day seminar featuring brand-side panels, bestselling authors and professional development experts providing fresh insights and ideas on industry trends, career strategies, marketing to women and much more. (Cost: $199 includes afternoon seminar and networking mixer.)

Agenda overview:

1:00-2:00 p.m.: Women in Events Power Panel
An action-packed panel of the industry’s top brand-side women discussing a full gamut of topics—from their own stories of getting into experiential to tips and tricks for rocking your job, your experiences and your personal life. We’ll talk event industry happenings, the year it’s been and the year that’s coming—and what you need to know to kill it at work and at home.
Featured Speakers:

Liz Brochhausen
Senior Manager-Experiential and Live Production
Pandora

Kim Cottrell
Senior Manager-Experiential & Content Marketing
Autodesk

Laura Lovas
Executive Director, Strategic Partnerships & Events
ABC Entertainment

Casey O’Looney
Senior Manager, Global Marketing, Cisco Live
Cisco Global Events

Meredith Starkey
VP, Sponsorships & Events
T-Mobile

Lindsay Tolles
Global Experiential Program Manager
Dell Technologies

Kristine Yapp Jones
Global Event Marketing Manager
Twitter

2:00-2:45 p.m.: Brand Activation without Exploitation
Diversity and empowering women are top of mind for all marketers. But many brands that use themes of feminism and equality in their activations actually fall short. Author Katie Martell will unpack the trend of marketing to women, showing where brands have made both progress and missteps, and sharing a framework for incorporating themes of feminism in your brand activations (without exploitation)
Featured Speaker:

Katie Martell
Author
Rabble Rousers: How Transformative Voices Change Apathy to Action

2:45-3:15 p.m.: Coffee Break

3:15-3:45 p.m.: Trendwatch 2019
Event Marketer’s content director Jessica Heasley offers a rundown of top trends and “heaters” for experiential marketing in 2019. From b-to-b to b-to-c, to online and offline, to social media and technology, to partnerships and design, this is a Women in Events-only trend tune-up with a collection of never-before-seen case studies.
Featured Speaker:

Jessica Heasley Content Director
Event Marketer

3:45-4:30 p.m.: Fearless Event Marketers
Bestselling author Wendy Sachs reveals the issues and self-imposed barriers that hold women back. From perfectionism to fear of failure to using power-draining words, listen in as we break down the startup model of Silicon Valley—the motherland of innovation—into lessons that empower women to be fearless and flexible.
Featured Speaker: Wendy Sachs, Author, Fearless and Free

Wendy Sachs
Author
Fearless and Free

4:30-5:30 p.m.: Women in Events Wine Mixer
Wrap up a great afternoon of content and conversations with a power hour of networking with your fellow peers. Chat up the day’s topics, discuss some of the trends and insights—or just hang with old colleagues and new friends.

6:00-8:00 p.m.: WOMEN IN EVENTS SUPPER CLUB AT ZINGARI (501 Post Street)
Join us for a “ladies’ night” full of fun conversations, industry networking and a delicious dinner. Seating is limited so sign up early. Cost: $99 includes dinner and two drinks from featured wine and beer selection.

NEW YORK CITY, OCTOBER 24

One of this year’s Women in Events Week signature cities features full-day activities, from sunrise through sunset. Review the day’s agenda below—and remember, you can sign up for some or all of the activities using our à la carte sign-up options.

MORNING. AIRBNB EXCURSIONS.
Five star-rated Airbnb excursions get you out of the office and into industry networking activities. Choose from the below. (Cost: $80)

9:30-11:30 AM. Central Park Power Yoga Walk. A fantastic way to start the day as we center our minds and body… and make new friends! A brisk three-mile walking tour throughout the most iconic locations of Central Park includes networking stops along the way, mixed in with restorative yoga poses and stretches in the most serene areas. Tour starts at the General Sherman Statue at 59th St and 5th Ave. and ends with a WIE coffee break at The Plaza Hotel.

9:30 AM-Noon. Sneaker Painting Coffee Klatch. Join us at the NoMad studio of fashion designer Vasu for a morning full of java, networking and some new kicks—designed by you. Pick out a pair of new sneakers from Vasu’s collection and then learn how to turn them into the latest piece of NY haute couture. Studio located at: 49 West 28th St. (between 6th and Broadway), 2nd Floor.

10:15 AM-12:15 PM. Museum Hack Tour at the Met. Do you love long lectures on the important brushstrokes of the great masters? Rumination on the depth of color used in the 19th century? Neither do we! During this unconventional two-hour museum adventure, our fabulous guides will show you and fellow WIE guests the behind-the-scenes scandalous secrets, backstories and hidden nooks and crannies of the Greatest Museum on Earth. Meet in lobby of The Met (1000 5th Ave.) at 10:15 AM.

1:00-5:30 PM. WOMEN IN EVENTS SEMINAR AT LOTTE NEW YORK PALACE
(455 Madison Ave. at 51st Street)
A half-day seminar featuring brand-side panels, bestselling authors and professional development experts providing fresh insights and ideas on industry trends, career strategies, marketing to women and much more. (Cost: $199 includes afternoon seminar and networking mixer.)

Agenda overview:

1:00-2:00 p.m.: Women in Events Power Panel
An action-packed panel of the industry’s top brand-side women discussing a full gamut of topics—from their own stories of getting into experiential to tips and tricks for rocking your job, your experiences and your personal life. We’ll talk event industry happenings, the year it’s been and the year that’s coming—and what you need to know to kill it at work and at home.
Featured Speakers:

Nicola Kastner
Senior Director-Global Event Strategy & Thought Leadership
SAP

Katrina L. Kent
Director, The Event Group
TD Ameritrade

Elizabeth Malafa Kurman
Director-Global Events
Under Armour

Jennifer Utz Ilecki
VP of Buzz Marketing and Partnerships
Marriott International

2:00-2:45 p.m.: Brand Activation Without Exploitation
Diversity and empowering women are top of mind for all marketers. But many brands that use themes of feminism and equality in their activations actually fall short. Author Katie Martell will unpack the trend of marketing to women, showing where brands have made both progress and missteps, and sharing a framework for incorporating themes of feminism in your brand activations (without exploitation).
Featured Speaker:

Katie Martell
Author
Rabble Rousers: How Transformative Voices Change Apathy to Action

2:45-3:15 p.m.: Coffee Break

3:15-3:45 p.m.: Trendwatch 2019
Event Marketer’s content director Jessica Heasley offers a rundown of top trends and “heaters” for experiential marketing in 2019. From b-to-b to b-to-c, to online and offline, to social media and technology, to partnerships and design, this is a Women in Events-only trend tune-up with a collection of never-before-seen case studies.
Featured Speaker:

Jessica Heasley
Content Director
Event Marketer

3:45-4:30 p.m.: Fearless Event Marketers
Bestselling author Wendy Sachs reveals the issues and self-imposed barriers that hold women back. From perfectionism to fear of failure to using power-draining words, listen in as we break down the startup model of Silicon Valley—the motherland of innovation—into lessons that empower women to be fearless and flexible.
Featured Speaker: Wendy Sachs, Author, Fearless and Free

Wendy Sachs
Author
Fearless and Free

4:30-5:30 p.m.: Women in Events Wine Mixer
Wrap up a great afternoon of content and conversations with a power hour of networking with your fellow peers. Chat up the day’s topics, discuss some of the trends and insights—or just hang with old colleagues and new friends.

6:00-8:00 p.m.: WOMEN IN EVENTS SUPPER CLUB AT FIG & OLIVE (10 E. 52nd St. between Madison and 5th)
Join us for a “ladies’ night” full of fun conversations, industry networking and a delicious dinner. Seating is limited so sign up early. Cost: $99 includes dinner and two drinks from featured wine and beer selection.

Half-Day Experiences

Chicago, OCTOBER 23

3:00-5:30 p.m.: TRENDWATCH WORKSHOP AT SAVAGE SMYTH
(920 N Franklin Street)
Late-afternoon conversations about emerging event trends, professional development and top case studies bring together women in events for content… and networking. (Cost: $169)

2:45-3:00 p.m.: Opening Refreshments

3:00-3:45 p.m.: Fireside Chat
Grab a cup of coffee as we sit down with Amie Hill Milano, executive producer of Chicago’s own World of Whirlpool. We’ll discuss a full gamut of topics, including Amie’s journey to experiential, happenings at World of Whirlpool, like the launch of consumer experiences, and her tips and tricks for rocking your career, your experiences and your personal life.

Amie MIlano
Executive Producer
World of Whirlpool

3:45-4:30 p.m.: Trendwatch 2019
Event Marketer’s executive editor Rachel Boucher offers a rundown of top trends and “heaters” for experiential marketing in 2019. From b-to-b to b-to-c, to online and offline, to social media and technology, to partnerships and design, this is a Women in Events-only trend tune-up with a collection of never-before-seen case studies.

Rachel Boucher
Executive Editor
Event Marketer

4:30-5:30 p.m.: Women in Events Wine Mixer
Wrap up a great afternoon of content and conversations with a power hour of networking with your fellow peers. Chat up the day’s topics, discuss some of the trends and insights—or just hang with old colleagues and new friends.

ATLANTA, OCTOBER 25

3:00-5:30 p.m.: TRENDWATCH WORKSHOP AT THE ELLIS HOTEL
(176 Peachtree Street)
Late-afternoon conversations about emerging event trends, professional development and top case studies bring together women in events for content… and networking. (Cost: $169)

3:00-3:45 p.m.: Fireside Chat
Grab a cup of coffee as we sit down with Monique Harrison, head of brand experience marketing at Mercedes-Benz. We’ll discuss a full gamut of topics, including Monique’s journey to experiential, what she’s learned in her career, event industry happenings, the year it’s been and the year that’s coming—and her tips and tricks for rocking your career, your experiences and your personal life

Monique Harrison
Head of Brand Experience Marketing
Mercedes-Benz

3:45-4:30 p.m.: Trendwatch 2019
Event Marketer’s executive editor Rachel Boucher offers a rundown of top trends and “heaters” for experiential marketing in 2019. From b-to-b to b-to-c, to online and offline, to social media and technology, to partnerships and design, this is a Women in Events-only trend tune-up with a collection of never-before-seen case studies.

Rachel Boucher
Executive Editor
Event Marketer

4:30-5:30 p.m.: Women in Events Wine Mixer
Wrap up a great afternoon of content and conversations with a power hour of networking with your fellow peers. Chat up the day’s topics, discuss some of the trends and insights—or just hang with old colleagues and new friends.

Networking Meet-Ups

Minneapolis, OCTOBER 23

4:30-6:30 PM. WOMEN IN EVENTS MEET-UP AT THE FREEHOUSE
(701 N Washington Avenue)
Our FREE Women in Events Week end-of-day local meet-up gives you a reason to leave work a little early and come network with your city’s top female event marketers. Free to attend but you must preregister (no walk-ups).